About Us


Backed by a strong desire to express, we embarked on a journey of self-introspection with like-minded individuals.

It was through a tedious process of trial and error that we managed to  conceptualize a brand that can represent modern conservative women. We want to encourage you to be confident, be empowered and to celebrate your individuality.

In the course of development, we carefully nurtured a unique trait that evolved into our brand identity. We stand for modesty, fashion, and self-expression.

We underwent a series of brainstorming sessions and transformed our ideals and aspirations into a tangible reality.

Finally, our unceasing effort to continuously push and challenge the border of fashion and modesty bore us a brand.

We call it, Baju.  A brand for Diverse, Vibrant, and Empowered women.