The Story behind the Butterfly

Why is the logo a Butterfly?

The life cycle of a Butterfly is one that is marked by a metamorphic process of shedding its shell, an act of freeing itself from the shackles holding it down. It then spreads its wings painted in a myriad of hues as it makes repeated flapping motions launching itself into the wind and finally experiencing freedom.

This mesmerizing process of transcendence, for us, represents our desire to help conservative women freely express themselves thru their clothing. To be able to dress comfortably and show the world their modest personality and identity.

Like a Butterfly, we want conservative women to be proud and confident of who they are.

Together, let us create a world where every woman feels empowered, comfortable and confident. Let us exude to the World how beautifully diverse the Hijab and Modesty can be.